Get To Know: 3 Purpose Driven Creators Decode is Loving Right Now

Is copyright ‘piracy’ really a crime or can brands embrace the bootleggers?

The second coming of content: who will be the Casey Neistat of AI

ChatGPT represents a significant advancement in human-computer interaction, and it’s benefits and use cases are starting to be truly tested in real-world applications.

Well... not technically. Everyone is talking about NFTs, and as always with new technologies, we see really interesting examples and then some that make your eyes roll back in to your head

Exploring how AI can help us build ideas in a democratised way

ChatGPT, the latest tech craze. What can it actually do? And what does the future hold?

Deinfluencing is the hot buzzword on every social media marketer’s mind.

What are the implications of a creative tool that is built with bias?

Brands have a responsibility to highlight real life and real people through their media and advertising

Is the Metaverse dead before it started?

Arguably, the most important and impactful changes to our culture and society often derive from things that we least expect.

Poor liquidity in markets following the collapse of the FTX Cryptocurrency exchange will likely result in an extended Crypto winter, until the end of 2023 at least. But what does this mean for businesses who are already exploring Web 3 and actively piloting blockchain-based projects?‍

Part One: Adidas

Our 2023 predictions for creators, brands and audiences on social media

If you’re reading this - you’ve heard of an NFT. Everyone and their nan is talking about NFTs. Buut if you ask someone to explain what an NFT actually was, or how we should use them- you’d probably get blank faces, or some murmurs about art or blockchain.

How Disney’s new Little Mermaid can go from potential live-action flop to iconic pop culture moment, with the help of Gen-Z’s new favourite fashion trend, #mermaidsleaze, #sirensleaze #sirencore - it’s so new and groundbreaking, it doesn’t even have a name yet.

We can say no to Ye.

This intersection between biotech and computing is extremely exciting, and if technology continues to progress the way we see it now, it’s conceivable that we may see DNA storage as commonplace in the future.

You must understand your audience to take your brand forward. Don’t just push and shout louder.

Should web3 be an exclusive club or an inclusive community?

Merged realities are the future.

And it’s not just hype, they have purpose.

When The Sims 2 landed in 2004, it changed my life forever. I’d spend entire days and nights in our family computer room making virtual mac and cheese, upskilling in charisma and chain clicking “Flirt” until I could “WooHoo” with the resident hottie in my Sims town.

I don’t like the word metaverse. And I’m a little bit sick in my mouth when I hear people calling it the betterverse.

Looking back on the events of the past two weekends it is clear to see that there has been learnings taken from the Astroworld Festival and while there’s still room for improvement when it comes to crowd management, it is also important to acknowledge the progress made as a collective. 

Your marketing shouldn’t dictate your artistic output.

WHAT OUR FAVOURITE DESIGNERS ARE SAYING ABOUT THE CURRENT STATE OF THINGS

A couple of weeks ago Google placed one of its engineers on paid administrative leave for breaking its confidentiality policies. The engineer, Blake Lemoine, had become concerned that an AI chatbot system had achieved sentience and decided to tell the world. So we had a chat. About chatbots.

This just in, cartoon apes for profile pictures are no longer worth £100K

How the next version of the Internet is empowering us to reclaim control

The economics of celebrity partnerships and the rise of UGC

A symbol of relentless joy, Takashi Murakami teaches us how innovation and storytelling make for a life-long career.

ITV have announced that the biggest show of the summer is partnering with eBay for this year’s season. Love Island is dumping their usual fast fashion sponsorships in favour of the second hand marketplace in a move to flip the conversation around fashion.

Demna, formerly known as Demna Gvasalia, is the Creative Director of Balenciaga and Founder of VETEMENTS, who has used his platform to create provocative and satirical clothing items. But when will he stop pushing it?

Gen Z have grown up with so many platforms that they can consume content on, for free, whenever they want. They don’t have the same brand love or loyalty for these platforms. So Spotify’s new move into the metaverse through Roblox is really smart.

Louis Vuitton release new NFTs in their game "Louis The Game". The look of the game is beautiful, with a feel that's akin to gentle Animal Crossing style gameplay

Budweiser miss the mark with their new NFT collection.

Lolz are my love language, TikTok and why weird wins

What is the potential of Blockchain-backed social change? We're exploring how web3 can be used for good...

More than previous generations, Gen Z no longer care about fitting in with the masses or adhering to the status quo, instead they try to seek a deep understanding of who they are in order to connect with individuals that share similar interests.

In almost all aspects of our lives, we have perfect information available instantaneously.

What can brands learn from the hottest disrupter on the market

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One of the exciting things about the metaverse is the creative freedom and opportunities we have with self-expression, but this demands an incredibly important conversation about identity politics.