Rosie Copland

rosie@wearemplify.com

I'm a Senior Creative Strategist. I work to solve business challenges and user problems in order to develop human-lead creative solutions. I've worked on projects for Nike SB, Nike, Spotify, Pinterest, Facebook, AirBnb, WarnerMedia, Google, Estée Lauder, Pottermore, Roche and more.

articles

WTF is AI!!?

WTF is AI!!?

Let's address the elephant in the room.

Twitter’s rebrand is an X from me

Twitter’s rebrand is an X from me

Does anyone actually want an “app for everything”?

WTF is an NFT

WTF is an NFT

If you’re reading this - you’ve heard of an NFT. Everyone and their nan is talking about NFTs. Buut if you ask someone to explain what an NFT actually was, or how we should use them- you’d probably get blank faces, or some murmurs about art or blockchain.

AI is making Limewire look like child’s play

AI is making Limewire look like child’s play

"This is the final straw AI” – Drake

NFTs are useless

NFTs are useless

Well... not technically. Everyone is talking about NFTs, and as always with new technologies, we see really interesting examples and then some that make your eyes roll back in to your head

ChatGPT? Computer says yes

ChatGPT? Computer says yes

ChatGPT, the latest tech craze. What can it actually do? And what does the future hold?

JOHN LEWIS GET CHRISTMAS RIGHT

JOHN LEWIS GET CHRISTMAS RIGHT

Brands have a responsibility to highlight real life and real people through their media and advertising

If your audience is vague, your message will be.

If your audience is vague, your message will be.

You must understand your audience to take your brand forward. Don’t just push and shout louder.

Sorry everyone, but the metaverse does not exist.

Sorry everyone, but the metaverse does not exist.

I don’t like the word metaverse. And I’m a little bit sick in my mouth when I hear people calling it the betterverse.

Chatbots don't have feelings

Chatbots don't have feelings

A couple of weeks ago Google placed one of its engineers on paid administrative leave for breaking its confidentiality policies. The engineer, Blake Lemoine, had become concerned that an AI chatbot system had achieved sentience and decided to tell the world. So we had a chat. About chatbots.

Love Island dumps fashion fast and finds pre-loved love with eBay

Love Island dumps fashion fast and finds pre-loved love with eBay

ITV have announced that the biggest show of the summer is partnering with eBay for this year’s season. Love Island is dumping their usual fast fashion sponsorships in favour of the second hand marketplace in a move to flip the conversation around fashion.

Spotify step in to the metaverse

Spotify step in to the metaverse

Gen Z have grown up with so many platforms that they can consume content on, for free, whenever they want. They don’t have the same brand love or loyalty for these platforms. So Spotify’s new move into the metaverse through Roblox is really smart.

Budweiser miss the mark with NFT collection

Budweiser miss the mark with NFT collection

Budweiser miss the mark with their new NFT collection.

Diversity and inclusion in the Metaverse is crucial

Diversity and inclusion in the Metaverse is crucial

One of the exciting things about the metaverse is the creative freedom and opportunities we have with self-expression, but this demands an incredibly important conversation about identity politics.