Ruby Ktori

Stans don’t manifest out of nowhere, so how can artists take fans on that journey from discovery through to standom?

The success that Rise of Gru enjoyed, with social as its vehicle, demonstrates the power that community and earned media can have. The internet isn’t going anywhere, nor is the culture that comes with it. So now, more than ever, it’s important to give social a real seat at the table.

Deinfluencing is the hot buzzword on every social media marketer’s mind.

Our 2023 predictions for creators, brands and audiences on social media

When The Sims 2 landed in 2004, it changed my life forever. I’d spend entire days and nights in our family computer room making virtual mac and cheese, upskilling in charisma and chain clicking “Flirt” until I could “WooHoo” with the resident hottie in my Sims town.

WHAT OUR FAVOURITE DESIGNERS ARE SAYING ABOUT THE CURRENT STATE OF THINGS

The economics of celebrity partnerships and the rise of UGC

Lolz are my love language, TikTok and why weird wins

What is the potential of Blockchain-backed social change? We're exploring how web3 can be used for good...