Ruby Ktori

Creative Strategist

articles

Get To Know: 3 Purpose Driven Creators Decode is Loving Right Now

Get To Know: 3 Purpose Driven Creators Decode is Loving Right Now

A note on deinfluencing: Where does influencer marketing go from here?

A note on deinfluencing: Where does influencer marketing go from here?

Deinfluencing is the hot buzzword on every social media marketer’s mind.

WHAT’S NEXT IN SOCIAL?

WHAT’S NEXT IN SOCIAL?

Our 2023 predictions for creators, brands and audiences on social media

Snackable Politics: How TikTok Takes On Big Topics

Snackable Politics: How TikTok Takes On Big Topics

What the sims can teach us about youth culture

What the sims can teach us about youth culture

When The Sims 2 landed in 2004, it changed my life forever. I’d spend entire days and nights in our family computer room making virtual mac and cheese, upskilling in charisma and chain clicking “Flirt” until I could “WooHoo” with the resident hottie in my Sims town.

FASHION AS A MIRROR FOR POLITICS

FASHION AS A MIRROR FOR POLITICS

WHAT OUR FAVOURITE DESIGNERS ARE SAYING ABOUT THE CURRENT STATE OF THINGS

Influencers are out

Influencers are out

The economics of celebrity partnerships and the rise of UGC

Why Weird Wins

Why Weird Wins

Lolz are my love language, TikTok and why weird wins

Web3 can be a force for good

Web3 can be a force for good

What is the potential of Blockchain-backed social change? We're exploring how web3 can be used for good...