Exploring how AI can help us build ideas in a democratised way

Deinfluencing is the hot buzzword on every social media marketer’s mind.

What are the implications of a creative tool that is built with bias?

Brands have a responsibility to highlight real life and real people through their media and advertising

Our 2023 predictions for creators, brands and audiences on social media

You must understand your audience to take your brand forward. Don’t just push and shout louder.

Should web3 be an exclusive club or an inclusive community?

And it’s not just hype, they have purpose.

When The Sims 2 landed in 2004, it changed my life forever. I’d spend entire days and nights in our family computer room making virtual mac and cheese, upskilling in charisma and chain clicking “Flirt” until I could “WooHoo” with the resident hottie in my Sims town.

Looking back on the events of the past two weekends it is clear to see that there has been learnings taken from the Astroworld Festival and while there’s still room for improvement when it comes to crowd management, it is also important to acknowledge the progress made as a collective. 

Your marketing shouldn’t dictate your artistic output.

WHAT OUR FAVOURITE DESIGNERS ARE SAYING ABOUT THE CURRENT STATE OF THINGS

This just in, cartoon apes for profile pictures are no longer worth £100K

How the next version of the Internet is empowering us to reclaim control

The economics of celebrity partnerships and the rise of UGC

A symbol of relentless joy, Takashi Murakami teaches us how innovation and storytelling make for a life-long career.

Lolz are my love language, TikTok and why weird wins

More than previous generations, Gen Z no longer care about fitting in with the masses or adhering to the status quo, instead they try to seek a deep understanding of who they are in order to connect with individuals that share similar interests.

In almost all aspects of our lives, we have perfect information available instantaneously.

What can brands learn from the hottest disrupter on the market

One of the exciting things about the metaverse is the creative freedom and opportunities we have with self-expression, but this demands an incredibly important conversation about identity politics.